Marketing and engaging readers is a lot of work!
For months, I have been planning to post my book on Kindle Scout and run a campaign, in the hopes that Amazon would publish the book. Two weeks ago, I posted my book.
I haven’t sat around with my fingers crossed, hoping that people would vote for me. I emailed everyone I knew. I posted the link on all my social media sites, and I came up with a blog marketing campaign. Here’s a sneak peak:
The plan was twofold.
First, to give readers what they want – a glimpse into the world of another writer and self-publisher. I wrote tidbits about my experience.
Second, to invite readers into my next novel, The Light of Supremazia.
Have I been successful?
Yes and no. My Kindle Scout campaign had 6 days trending as “hot,” and I received feedback on my blog. However, I have more content to post and more readers to reach.
Hopefully, the following blurbs from my novel invite you in:
Vote for the Kindle Scout Campaign of The Light of Supremazia!
How do you market your #book ? Join author @alanasiegel ‘s discussion (Click to tweet)
Optimist Superheroes 
A great example of marketing! Thanks for sharing 🙂
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It brightens my day when someone helps me out! You are thoughtful. Happy Monday!
Send me your Guest Author Introduction article Alana and then I can promo your book as well afterwards (FREE) – see both my submissions guidelines at:
😀
Thank you! I will prepare something interesting and personal and send it over soon! So nice of you! Happy Monday!
Hi, Alana. I came here from Nicholas Rossis’ blog, and I love your calendar! My questions is what you do with the topics/graphics ideas you list for each day. Are these blog posts? Facebook posts? Twitter? Thanks!
Hi Jennifer!
That’s a great question! The topics are themes for the day of marketing. I tried to make them creative, interactive, and useful for my audience, while also throwing in tidbits about my book. Then, I would take that days post and share it on all my social media sites.
For example, my calendar listed “definition of PhantomFollow” a few days ago. This is very specific to my book, and may not interest all readers, so instead I created a post about Technology in Literature (https://optimisticsuperheroes.wordpress.com/2015/08/27/technology-in-literature/) with a small nod to the app game in my latest novel.
Then, I posted versions of the post on all my social media sites:
Pinterest: https://www.pinterest.com/pin/219972763026963752/
Facebook: https://www.facebook.com/AfterlifeLessons?fref=nf
Twitter: https://twitter.com/AlanaSiegel
Instagram: https://instagram.com/p/66knopEOqK/?taken-by=alanasiegel
I try to make them interactive and slightly different on each site.
Does that help? What book marketing have you done or seen?
Happy Monday,
Alana
Reblogged this on Anna Dobritt — Author and commented:
Very interesting 😀
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