Results of the #Facebook Ad for My #Book on #Amazon

As I mentioned in my last post, I setup a $100 Facebook ad for my book available on Amazon, The Light of Supremazia, to run for a week. Facebook requires a Facebook page to be linked to the ad, so I set that up as well: https://www.facebook.com/AfterlifeLessons.

I created 2 different ads for the campaign. They both had the same parameters for who should see the ad: English speaking citizens, 18+, who have a credit card. This is because the book is only written in English, and it can only be purchased if you have an Amazon account, for which you need a credit card. The only difference between the ads was the picture displayed, as shown in my last post.

The results were interesting and surprising. Here are a few overview stats:

  • Click-through Rate (CTR): 1.01% – I read anything above 2% is great.
  • People reached: 26,796
  • Website Clicks: 336
  • Cost per website click: $0.30

The Facebook ad brought people to my Amazon site, but when I checked how many books I had actually sold during the ad campaign, it was only 2.  Therefore, my cost per customer is $50.  Pretty sad.

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For the varying pictures, there wasn’t an obvious difference between the results.

Perhaps sending the ad to the Facebook page instead of the Amazon site would have different results.

What are other authors doing to market their books?

Amazon Web Services and Facebook Ads for Books

My husband and I spent our Monday working on our side projects.  As a modern day author, marketing and publicity is just as crucial as writing, so I make an effort to understand the current technology trends.

Amazon Web Services

Amazon Web Services is the latest rage, and I wanted to get myself acquainted with it.  My husband explained Amazon Web Services is like buying a computer at a hosted location. It has less restrictions than locations hosted by others, and best of all, its free for a year!

My husband and I setup my account, following step by step instructions from a youtube video, and patted ourselves on the back when we were done. Then what?

I had hoped Amazon Web Services would allow me to use Google Analytics for my blog. Google Analytics supplies statistics on who clicks on your site.  Eventually, I would like to use that information to tailor my blog and website to the interests of my readers.

My Fallout with Amazon Web Services

Unfortunately, I came to the conclusion that most sites on Amazon Web Services use WordPress because they are easy and free to build. This was disappointing since free WordPress sites don’t allow free use of Google Analytics.

Another reason to use Amazon Web Services is to manage the computing power your site needs. While I have dreams and hopes of having a highly read website, at this point, WordPress can handle my number of readers.

I learned a lot, but ultimately, I decided not to use Amazon Web Services. I’d be interested in the benefits others are finding for their blog / author website hosted on Amazon Web Services.

Facebook Advertising

I wasn’t going to let my disappointment with Amazon Web Services ruin my day off. I turned to advertising, and where best to advertise but Facebook!

My goal was to determine what type of ads potential readers respond to the best. I created two ads.  One with a cover of the book and one with a witty picture. Both are included below:

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Facebook is picky about the amount of characters in the message and the amount of text in your picture. They also require you to create a facebook page for your service or product.  Here’s the link to my book series facebook page: https://www.facebook.com/AfterlifeLessons

I setup a campaign for these ads with a budget of $100, and after a week I will go through the data and report back.  In addition to which ad resonated best, I will also see the breakdown by demographics, age, and geography.  Pretty neat!

What other facebook advertising tests are others running?

My Kindle Scout Experience

My Kindle Scout campaign for my book, The Light of Supremazia ended this week. Unfortunately, my book was not selected to be published by Kindle’s publishing house.

Stay tuned for another blog post with the link to buy the book on Amazon through their Kindle Direct Publishing website (aka self publishing).

I am sad, but as I mentioned in my first post at the beginning of the campaign, it was a great marketing effort and a way to get supporters involved.

As the days ticked by and I reviewed my stats, I had a feeling I wouldn’t win. The are bloggers out there with tens of thousands of followers. When they post their book on Kindle Scout, they automatically have tons of votes. I’m not saying this is unfair, just a reality. Blogging and writing books isn’t my day job, so I was starting from a few yards behind already.

I also wonder if the cover sells the book on these crowd-sourcing campaigns.  How many people actually read the free excerpt from my book?

Or perhaps September is a bad month to market a young adult book since most kids are back in school?

Kindle Scout is vague when it comes to the actual parameters to “win.” For others who are looking to try Kindle Scout, here are the stats from my campaign:

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GhostFeed and Wikispirit

Its fun inventing things for my novel. I love putting a fantasy twist on existing items. Here are two of my favorite from my book, The Light of Supremazia.  It’s trending as HOT on Kindle Scout!  Three days left to vote for it on Kindle Scout!  CLICK HERE!!!

GhostFeed is a social, content-driven news and media site reporting all things relating to the spirit-seeing world. It has updates on the latest spirit gossip and nostalgic lists of spirit-seeing pasts.

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Wikispirits is a collaborative encyclopedia about all things spirit related. Want to know who was the first principal of Vita Post Mortem Academy?  Look it up on Wikispirits.

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Vote for The Light of Supremazia on Kindle Scout here!

What do you invent for your fantasy novels?

That Time I Elbowed Jimmy Fallon

What better time than now to tell you about my serendipitous moment with Jimmy Fallon?

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The Year: 2003.  It was Christmas time during my freshman year at New York University.

Thirty-Fourth Street was lit up with strands of red and green lights and packed with tourists.

My best friend, Emily, had taken the Long Island Railroad, and when I picked her up from Penn Station, she gave the bums a tentative glance.

I was going to assuage her concerns.  I had just finished my first semester, and felt on top of the world. Manhattan was my kingdom, and I was going to show my best friend how I reigned as queen.

We walked along Sixtieth Street arm and arm, our heads held high, immune to the cold and unaware of our innocence. Bursting through the old time-y double doors, passing by the opulent and playful oddities, we announced our arrival.  We were the most important people there.

I walked straight up to the distracted hostess…

…and waited…

…and huffed…

…and waited…

…and put my hands on my hips…

…and waited…

…and right as the hostess looked up with a condescending smile, I felt someone push against my arm to get past.

No.

I was the queen in her kingdom. No one was going to get their table before me.

I pulled up to my tallest height, pushed my elbows out a little more, and would. Not. Let. This. Person. Past.

Just as I was about to give this guy a piece of my New Yorker mind, I caught of glance at the line-cutter.

Giggles erupted.  It was Jimmy Fallon.

Too high to notice, Jimmy probably didn’t have a clue what just happened, but Emily and I went from confident, controlled ladies of Manhattan to hysterical, little girls.  We rushed out of the restaurant as quick as possible.

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Unrelated to anything I just wrote, vote for The Light of Supremazia on Kindle Scout!  CLICK HERE!!! 6 days left!

#BookMarketing and #TagsForLikes.com and #Einstein

Book marketing is not a clear cut task.  There are no guaranteed marketing plans, and there’s lots of advice out there that might not work for you.

Ensure you have a solid product, because content is king.  Otherwise, the rest is up in the air.

Since there are no foolproof promises, I thought I would try as many techniques as I could. One friend’s blog advised to jump on the newest trends and try to ride the wave.

I liked that advice, so when another friend told me about #TagsForLikes.com, I went for it.

IMG_0556.PNGOnce you download the app, you search for the topic you will be instagramming about, and the app provides all the trending hashtags.  Copy those hashtags into your post and voila!  My post below tripled the amount of likes I had been receiving.

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So far, it seems to be working pretty well.

Perhaps it’s a stupid trend, but as Einstein says:

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Speaking of Einstein, want to hear more of his witty quotes?  Vote for my book, The Light of Supremazia, on Kindle Scout.  It’s about a school run by spirits, and Einstein’s a teacher!

How do you stay on top of the latest #bookmarketing ? Join @alanasiegel in the discussion (click to tweet)

A Cast of #Actors for Your #Book

I think coming up with a cast for your book is a great exercise.  Just like pinning ideas on a pinterest page, it helps you determine qualities of your characters and brainstorm traits you didn’t think about.

I put together a cast for my book currently posted on Kindle Scout, The Light of Supremazia!  It’s about kids who can see spirits and attend a high school run by famous dead people.

Jules Winklevoss would be played by Kiernan Shipka, also known as Sally Draper from the Mad Men series.  Just like Jules Winklevoss, she can be tough, brave, snotty, and vulnerable at the same time.

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Jules has two best friends at Vita Post Mortem Academy.  Dahlia Langdon is the shy and awkward friend who grew up in a prestigious, broken family.  She would be played by Ariel Winter from Modern Family.

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Jules’s other best friend, Logan Klomp, is a know-it-all, lovesick half-Asian dude who doesn’t care about fitting in.  He would be played by Nickelodeon’s Ryan Potter.

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Jules’s equally brazen, but less approachable, sister, Sharpee Winklevoss would be played by Emma Watson.  Honestly, I picked Emma because she looks a bit like Kiernan, and of course I loved her as Hermione.

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Sharpee’s best (and only) friend is Chase Hastings, a rich kid, living in his older brother Ryder Hastings the Third‘s perfect shadow.  Chase and Ryder would be played by Nash Overstreet (from the band Hot Chelle Rae) and Chord Overstreet (Glee).

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Vote for The Light of Supremazia on Kindle Scout!

What exercises do you use to understand your #characters better? Share with #author @alanasiegel (click to tweet)