There’s something about holding a physical book in your hands. People love it. The pages smell like paper and ink. It makes the writing more real. Therefore, I decided to hand out physical copies of my first book in the (after)life lessons series. Rather than a link or a post that you can swipe past, handing out the book started a real conversation and ignited interest.
I brought my books to my jazz dance class. We took a picture with the books. I posted it and tagged them on Facebook, hoping their friends might see it and vote for the book, too!
I would recommend this book marketing plan!
Nominate my book to be published by Kindle Scout: https://kindlescout.amazon.com/p/24VKXYPLERGLP
Here’s some pictures documenting the experiment:
As I mentioned in my last post, I setup a $100 Facebook ad for my book available on Amazon, The Light of Supremazia, to run for a week. Facebook requires a Facebook page to be linked to the ad, so I set that up as well: https://www.facebook.com/AfterlifeLessons.
I created 2 different ads for the campaign. They both had the same parameters for who should see the ad: English speaking citizens, 18+, who have a credit card. This is because the book is only written in English, and it can only be purchased if you have an Amazon account, for which you need a credit card. The only difference between the ads was the picture displayed, as shown in my last post.
The results were interesting and surprising. Here are a few overview stats:
- Click-through Rate (CTR): 1.01% – I read anything above 2% is great.
- People reached: 26,796
- Website Clicks: 336
- Cost per website click: $0.30
The Facebook ad brought people to my Amazon site, but when I checked how many books I had actually sold during the ad campaign, it was only 2. Therefore, my cost per customer is $50. Pretty sad.
For the varying pictures, there wasn’t an obvious difference between the results.
Perhaps sending the ad to the Facebook page instead of the Amazon site would have different results.
What are other authors doing to market their books?
My husband and I spent our Monday working on our side projects. As a modern day author, marketing and publicity is just as crucial as writing, so I make an effort to understand the current technology trends.
Amazon Web Services
Amazon Web Services is the latest rage, and I wanted to get myself acquainted with it. My husband explained Amazon Web Services is like buying a computer at a hosted location. It has less restrictions than locations hosted by others, and best of all, its free for a year!
My husband and I setup my account, following step by step instructions from a youtube video, and patted ourselves on the back when we were done. Then what?
I had hoped Amazon Web Services would allow me to use Google Analytics for my blog. Google Analytics supplies statistics on who clicks on your site. Eventually, I would like to use that information to tailor my blog and website to the interests of my readers.
My Fallout with Amazon Web Services
Unfortunately, I came to the conclusion that most sites on Amazon Web Services use WordPress because they are easy and free to build. This was disappointing since free WordPress sites don’t allow free use of Google Analytics.
Another reason to use Amazon Web Services is to manage the computing power your site needs. While I have dreams and hopes of having a highly read website, at this point, WordPress can handle my number of readers.
I learned a lot, but ultimately, I decided not to use Amazon Web Services. I’d be interested in the benefits others are finding for their blog / author website hosted on Amazon Web Services.
I wasn’t going to let my disappointment with Amazon Web Services ruin my day off. I turned to advertising, and where best to advertise but Facebook!
My goal was to determine what type of ads potential readers respond to the best. I created two ads. One with a cover of the book and one with a witty picture. Both are included below:
Facebook is picky about the amount of characters in the message and the amount of text in your picture. They also require you to create a facebook page for your service or product. Here’s the link to my book series facebook page: https://www.facebook.com/AfterlifeLessons
I setup a campaign for these ads with a budget of $100, and after a week I will go through the data and report back. In addition to which ad resonated best, I will also see the breakdown by demographics, age, and geography. Pretty neat!
What other facebook advertising tests are others running?
I may not have won Kindle Scout, but I learned a heck of a lot about blogging and marketing. This blog post is recapping my 30 day campaign:
“You think the dead we loved truly ever leave us? You think we don’t recall them more clearly in times of great trouble?”
– Dumbledore in Harry Potter and the Prisoner of Azkaban.
The Light of Supremazia, book #1 in the (after)life lessons series, is dedicated to those who have passed away, but who’s spirit remain with the living.
The book is now available on Amazon (CLICK HERE!).
About the Book
Think it’s difficult to get into Harvard University? Try Vita Post Mortem Academy, a prestigious high school where John F. Kennedy teaches a class called American Ghosts stories, Albert Einstein grades science tests, and history’s most brilliant and deceased minds make up the rest of the teaching staff. Not a problem for Jules Winklevoss, one of the few who can see spirits.
Getting into school was a cakewalk, but Jules learns not all spirits are engaging and inspiring teachers. Fourteen years ago, Jules’s family thwarted an evil spirit’s rise to power. Now, the evil spirit wants revenge on all Winklevoss’s, beginning with Jules. As if evil spirit problems aren’t enough, add best friend drama, unattainable boy crushes, and homework to the mix, and needless to say, high school is going to be dreadful. Jules is determined to protect her family and keep herself alive, even if that means delving into the world of the dead.
My Kindle Scout campaign for my book, The Light of Supremazia ended this week. Unfortunately, my book was not selected to be published by Kindle’s publishing house.
Stay tuned for another blog post with the link to buy the book on Amazon through their Kindle Direct Publishing website (aka self publishing).
I am sad, but as I mentioned in my first post at the beginning of the campaign, it was a great marketing effort and a way to get supporters involved.
As the days ticked by and I reviewed my stats, I had a feeling I wouldn’t win. The are bloggers out there with tens of thousands of followers. When they post their book on Kindle Scout, they automatically have tons of votes. I’m not saying this is unfair, just a reality. Blogging and writing books isn’t my day job, so I was starting from a few yards behind already.
I also wonder if the cover sells the book on these crowd-sourcing campaigns. How many people actually read the free excerpt from my book?
Or perhaps September is a bad month to market a young adult book since most kids are back in school?
Kindle Scout is vague when it comes to the actual parameters to “win.” For others who are looking to try Kindle Scout, here are the stats from my campaign: