Re-Branding Announcement – Alana Mag Books

Hello Readers!

In an effort to make it easy to discover all the books I have written, I am moving (After)life Lessons and Olivia Hart and the Gifted Program under one page: Alana Mag Books.

I hope this makes is easy for my readers to stay up to date on my latest books and book series!

Best,

Alana Mag

Back to School Young Adult Sci-Fi & Fantasy Contest

School is back in session at Vita Post Mortem Academy.  As the visumary students meet their famous dead teachers and begin their classes, I wanted to share a contest that I am participating in!  For a limited time, you can enter to win 25 fantastic YA Sci-Fi & Fantasy from an amazing collection of authors, AND a brand new eReader – along with a collection of FREE reads just for entering!

Enter the contest by clicking here: https://booksweeps.com/book-giveaway/ya-sci-fi-fantasy-september-2019/

When you’re done, tell me which books you’re most excited to win!

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Which famous dead person would you want to teach at Vita Post Mortem Academy this year?

George Washington? John Lennon?  Isaac Newton?  Charles Dickens?  Mary Shelley?  Who else?  Respond to this email and let me know!

Or you can share your thoughts on the (after)life lessons Facebook page: https://www.facebook.com/AfterlifeLessons/

Or connect with me on Instagram: https://www.instagram.com/alanasiegel/
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Here are the links to the (after)life lessons books on Amazon:

The Light of Supremazia: https://www.amazon.com/dp/B015M3KJGE

The Curse of the Winklevoss Twins: https://www.amazon.com/dp/B077Z9CCW4

The Betrayal of Bloodlines: https://www.amazon.com/dp/B07NCF6V1H

Check out my website: https://www.alanamagbooks.com/

Learn about the rest of my books on Amazon: https://www.amazon.com/Alana-Siegel/e/B006O3NOAK

A Freebie for (after)life lessons Readers

Find out what happens when Juliandra Winklevoss and her sister clean out the Winklevoss Tower and receive a glimpse into the life of their mother before Machiavelli’s previous rise to power.  Comment on this post to receive a FREE copy of A Letter from Nashara Winklevoss to Ryan Stone, and I will send you the link!

A Letter from Nashara

Enjoy this picture of me reading Nashara’s letter!

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Here are the links to the books on Amazon:

The Light of Supremazia: https://www.amazon.com/dp/B015M3KJGE

The Curse of the Winklevoss Twins: https://www.amazon.com/dp/B077Z9CCW4

The Betrayal of Bloodlines: https://www.amazon.com/dp/B07NCF6V1H

 

Check out my website: https://www.alanamagbooks.com/

Connect with me on Instagram: https://www.instagram.com/alanasiegel/

Check out the (after)life lessons Facebook page: https://www.facebook.com/AfterlifeLessons/

Learn about the rest of my books on Amazon: https://www.amazon.com/Alana-Siegel/e/B006O3NOAK

Pre-Order The Betrayal of Bloodlines Now!

https://www.amazon.com/Betrayal-Bloodlines-after-life-lessons-ebook/dp/B07NCF6V1H

Holding a Physical Book in Your Hand

There’s something about holding a physical book in your hands.  People love it.  The pages smell like paper and ink.  It makes the writing more real.  Therefore, I decided to hand out physical copies of my first book in the (after)life lessons series.  Rather than a link or a post that you can swipe past, handing out the book started a real conversation and ignited interest.  

I brought my books to my jazz dance class.  We took a picture with the books.  I posted it and tagged them on Facebook, hoping their friends might see it and vote for the book, too!

I would recommend this book marketing plan!

Nominate my book to be published by Kindle Scout: https://kindlescout.amazon.com/p/24VKXYPLERGLP

Here’s some pictures documenting the experiment:

Results of the #Facebook Ad for My #Book on #Amazon

As I mentioned in my last post, I setup a $100 Facebook ad for my book available on Amazon, The Light of Supremazia, to run for a week. Facebook requires a Facebook page to be linked to the ad, so I set that up as well: https://www.facebook.com/AfterlifeLessons.

I created 2 different ads for the campaign. They both had the same parameters for who should see the ad: English speaking citizens, 18+, who have a credit card. This is because the book is only written in English, and it can only be purchased if you have an Amazon account, for which you need a credit card. The only difference between the ads was the picture displayed, as shown in my last post.

The results were interesting and surprising. Here are a few overview stats:

  • Click-through Rate (CTR): 1.01% – I read anything above 2% is great.
  • People reached: 26,796
  • Website Clicks: 336
  • Cost per website click: $0.30

The Facebook ad brought people to my Amazon site, but when I checked how many books I had actually sold during the ad campaign, it was only 2.  Therefore, my cost per customer is $50.  Pretty sad.

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For the varying pictures, there wasn’t an obvious difference between the results.

Perhaps sending the ad to the Facebook page instead of the Amazon site would have different results.

What are other authors doing to market their books?

Amazon Web Services and Facebook Ads for Books

My husband and I spent our Monday working on our side projects.  As a modern day author, marketing and publicity is just as crucial as writing, so I make an effort to understand the current technology trends.

Amazon Web Services

Amazon Web Services is the latest rage, and I wanted to get myself acquainted with it.  My husband explained Amazon Web Services is like buying a computer at a hosted location. It has less restrictions than locations hosted by others, and best of all, its free for a year!

My husband and I setup my account, following step by step instructions from a youtube video, and patted ourselves on the back when we were done. Then what?

I had hoped Amazon Web Services would allow me to use Google Analytics for my blog. Google Analytics supplies statistics on who clicks on your site.  Eventually, I would like to use that information to tailor my blog and website to the interests of my readers.

My Fallout with Amazon Web Services

Unfortunately, I came to the conclusion that most sites on Amazon Web Services use WordPress because they are easy and free to build. This was disappointing since free WordPress sites don’t allow free use of Google Analytics.

Another reason to use Amazon Web Services is to manage the computing power your site needs. While I have dreams and hopes of having a highly read website, at this point, WordPress can handle my number of readers.

I learned a lot, but ultimately, I decided not to use Amazon Web Services. I’d be interested in the benefits others are finding for their blog / author website hosted on Amazon Web Services.

Facebook Advertising

I wasn’t going to let my disappointment with Amazon Web Services ruin my day off. I turned to advertising, and where best to advertise but Facebook!

My goal was to determine what type of ads potential readers respond to the best. I created two ads.  One with a cover of the book and one with a witty picture. Both are included below:

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Facebook is picky about the amount of characters in the message and the amount of text in your picture. They also require you to create a facebook page for your service or product.  Here’s the link to my book series facebook page: https://www.facebook.com/AfterlifeLessons

I setup a campaign for these ads with a budget of $100, and after a week I will go through the data and report back.  In addition to which ad resonated best, I will also see the breakdown by demographics, age, and geography.  Pretty neat!

What other facebook advertising tests are others running?