School is back in session at Vita Post Mortem Academy. As the visumary students meet their famous dead teachers and begin their classes, I wanted to share a contest that I am participating in! For a limited time, you can enter to win 25 fantastic YA Sci-Fi & Fantasy from an amazing collection of authors, AND a brand new eReader – along with a collection of FREE reads just for entering!
Find out what happens when Juliandra Winklevoss and her sister clean out the Winklevoss Tower and receive a glimpse into the life of their mother before Machiavelli’s previous rise to power. Comment on this post to receive a FREE copy of A Letter from Nashara Winklevoss to Ryan Stone, and I will send you the link!
Enjoy this picture of me reading Nashara’s letter!
There’s something about holding a physical book in your hands. People love it. The pages smell like paper and ink. It makes the writing more real. Therefore, I decided to hand out physical copies of my first book in the (after)life lessons series. Rather than a link or a post that you can swipe past, handing out the book started a real conversation and ignited interest.
I brought my books to my jazz dance class. We took a picture with the books. I posted it and tagged them on Facebook, hoping their friends might see it and vote for the book, too!
I created 2 different ads for the campaign. They both had the same parameters for who should see the ad: English speaking citizens, 18+, who have a credit card. This is because the book is only written in English, and it can only be purchased if you have an Amazon account, for which you need a credit card. The only difference between the ads was the picture displayed, as shown in my last post.
The results were interesting and surprising. Here are a few overview stats:
Click-through Rate (CTR): 1.01% – I read anything above 2% is great.
People reached: 26,796
Website Clicks: 336
Cost per website click: $0.30
The Facebook ad brought people to my Amazon site, but when I checked how many books I had actually sold during the ad campaign, it was only 2. Therefore, my cost per customer is $50. Pretty sad.
For the varying pictures, there wasn’t an obvious difference between the results.
Perhaps sending the ad to the Facebook page instead of the Amazon site would have different results.
What are other authors doing to market their books?