Amazon Web Services and Facebook Ads for Books

My husband and I spent our Monday working on our side projects.  As a modern day author, marketing and publicity is just as crucial as writing, so I make an effort to understand the current technology trends.

Amazon Web Services

Amazon Web Services is the latest rage, and I wanted to get myself acquainted with it.  My husband explained Amazon Web Services is like buying a computer at a hosted location. It has less restrictions than locations hosted by others, and best of all, its free for a year!

My husband and I setup my account, following step by step instructions from a youtube video, and patted ourselves on the back when we were done. Then what?

I had hoped Amazon Web Services would allow me to use Google Analytics for my blog. Google Analytics supplies statistics on who clicks on your site.  Eventually, I would like to use that information to tailor my blog and website to the interests of my readers.

My Fallout with Amazon Web Services

Unfortunately, I came to the conclusion that most sites on Amazon Web Services use WordPress because they are easy and free to build. This was disappointing since free WordPress sites don’t allow free use of Google Analytics.

Another reason to use Amazon Web Services is to manage the computing power your site needs. While I have dreams and hopes of having a highly read website, at this point, WordPress can handle my number of readers.

I learned a lot, but ultimately, I decided not to use Amazon Web Services. I’d be interested in the benefits others are finding for their blog / author website hosted on Amazon Web Services.

Facebook Advertising

I wasn’t going to let my disappointment with Amazon Web Services ruin my day off. I turned to advertising, and where best to advertise but Facebook!

My goal was to determine what type of ads potential readers respond to the best. I created two ads.  One with a cover of the book and one with a witty picture. Both are included below:

lightRespect

Facebook is picky about the amount of characters in the message and the amount of text in your picture. They also require you to create a facebook page for your service or product.  Here’s the link to my book series facebook page: https://www.facebook.com/AfterlifeLessons

I setup a campaign for these ads with a budget of $100, and after a week I will go through the data and report back.  In addition to which ad resonated best, I will also see the breakdown by demographics, age, and geography.  Pretty neat!

What other facebook advertising tests are others running?

Recap of The Light of Supremazia Kindle Scout Campaign

I may not have won Kindle Scout, but I learned a heck of a lot about blogging and marketing.  This blog post is recapping my 30 day campaign:

Launch on #KindleScout and a #CoverReveal

Using Real People as #Fictional #Characters – #ArtisticLicense and #TBT

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The Proper #Setting for a #MagicalRealism #Book

Vita

Made Up Words, the #Language of a #Fiction #Novel

Visumary and Ableptic Definitions

Who would you want as your #art #teacher?

Art Teacher

#MondayBlog – Mapping Out Your Novel’s #Fantasy #World

Map of Vita Post Mortem Academy

#BookTrailer #BookMarketing and #KindleScout

My #cat Baby Thor is #marketing my #book

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What Influences Your #Setting Descriptions?

The Dreadfort

Write in Your Own Voice

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Technology in Literature

PhantomFollow

#BookMarketing for my #KindleScout Campaign

MarketingPlan

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3 Qualities of a Great #English #Teacher

English teacher

Ensuring the Proper Sequence of Events for Your #Book

Vita Calendar2

Managing Your Social Media Presence – #twitter #facebook #youtube #pinterest #wordpress #tumblr

Merciless Necropolis

A Cast of #Actors for Your #Book

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#BookMarketing and #TagsForLikes.com and #Einstein

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New York, the City I Love

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That Time I Elbowed Jimmy Fallon

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GhostFeed and Wikispirit

GhostFeed

Wikispirits

My Kindle Scout Experience

Introducing The Light of Supremazia on Amazon

CLICK HERE TO BUY THE LIGHT OF SUPREMAZIA!

Managing Your Social Media Presence – #twitter #facebook #youtube #pinterest #wordpress #tumblr

That’s a ton of hashtags!

As a millennial, it isn’t surprising that I LOVE social media.  I am the person walking down the street with her phone in her hand.  I guess I don’t need to “disconnect.”  It’s fun to catch up with friends, or read local news, or post my favorite cat meme.

However, as an author, the task of sharing on social media is daunting.  I don’t mind if my Aunt Sally doesn’t comment on my picture of dinner last night, but there is a negative outcome if people don’t like my author posts…they won’t read my books!  The trick is to ensure the information you share is interesting and useful for the reader.  Keep ’em coming back for more!

Today’s post is an example.  I prepared the picture below, which is a setting for my book called The Light of Supremazia, and I’m going to write this blog post on managing your social media and post it on all my sites.  The picture might be intriguing for a potential reader, but if not, at least they got some value out of my post on social media presence.

Merciless Necropolis

Here are all the sites today’s theme will be posted on:

Twitter: https://twitter.com/AlanaSiegel

Facebook: https://www.facebook.com/AfterlifeLessons

Youtube: https://www.youtube.com/channel/UCd7P2UhtpCMBLajIDOlYH6A

Pinterest: https://www.pinterest.com/alanasiegel/afterlife-lessons/

Tumblr: http://makeeverymisadventureanadventure.tumblr.com/

Vote for The Light of Supremazia on Kindle Scout!

How do u manage ur social media? #twitter #facebook #youtube #pinterest #wordpress #tumblr share with @alanasiegel (click to tweet)

#BookMarketing for my #KindleScout Campaign

Marketing and engaging readers is a lot of work!

For months, I have been planning to post my book on Kindle Scout and run a campaign, in the hopes that Amazon would publish the book. Two weeks ago, I posted my book.

I haven’t sat around with my fingers crossed, hoping that people would vote for me. I emailed everyone I knew. I posted the link on all my social media sites, and I came up with a blog marketing campaign.  Here’s a sneak peak:

MarketingPlan

The plan was twofold.

First, to give readers what they want – a glimpse into the world of another writer and self-publisher. I wrote tidbits about my experience.

Second, to invite readers into my next novel, The Light of Supremazia.

Have I been successful?

Yes and no. My Kindle Scout campaign had 6 days trending as “hot,” and I received feedback on my blog. However, I have more content to post and more readers to reach.

Hopefully, the following blurbs from my novel invite you in:

Hall Photo

Vote for the Kindle Scout Campaign of The Light of Supremazia!

How do you market your #book ? Join author @alanasiegel ‘s discussion (Click to tweet)

Technology in Literature

To make a contemporary novel timeless, an author needs to balance the use of outdated technology and the most recent fads and trends.

As a reader, you never noticed the lack of computers in Harry Potter, no matter when you read it.

However, the book series and TV show Pretty Little Liars would never have succeeded without the inclusion of cell phones.

Technology is constantly improving and here to stay.  I think it is best to include as long as the technology isn’t a short-term craze.

PhantomFollow

Since my latest book is a young-adult fantasy novel, I recognized my core audience uses technology all the time, so I decided to invent an app.

The Light of Supremazia is about a girl who can see spirits. PhantomFollow is an app that tracks spirits, and its gone viral at Vita Post Mortem Academy. The more famous or rare the spirit, the more points the player gets. See the app in the app store above. 🙂

Vote for The Light of Supremazia on Kindle Scout.

How do you deal with current #technology in your #writing ? Join author @alanasiegel in the discussion (Click to tweet)

#Harry Potter had no new #tech – timeless? Share with writer @alanasiegel (Click to tweet)

 

Who would you want as your #art #teacher?

Character Traits

Picking traits for the characters in your novel can be difficult.  Is the person argumentative and always causing a scene? Is your character reserved and likes to hide in the back of a pack?  Is the person loud and dramatic?  Are they optimistic and happy?

Back Story

As an author, you need to consider why the character acts the way they do.  Are they competitive?  Have they lived in the shadow of an older, more impressive brother?  Are they happy because they work at the job of their dreams?  Are they lonely in a new town?

Teachers at Vita Post Mortem Academy

While I was writing my latest novel, The Light of Supremazia, I had to pick famous deceased people to teach at Vita Post Mortem Academy as spirits.  The characters had to stand out on their own, but also make sense as part of the school’s faculty.

Who would you pick as an art teacher?

Art Teacher

Please vote for The Light of Supremazia on Kindle Scout!

Twitter-Size Bites

Who would you want as your art teacher? Author @alanasiegel has a view on #character traits in #fiction (Click to tweet)

How do you decide on #character traits? Writer @alanasiegel tells you her method (Click to tweet)

Made Up Words, the #Language of a #Fiction #Novel

Creative Terms for Fiction

How great are the inventive words used to describe a new thing, event, or action in fiction? There are tons of examples.  Here are a few of my favorites:

  • An animagus is a person who can morph into an animal – from J.K. Rowling’s Harry Potter series.
  • Similarly, a warg is a person who can enter the minds of animals – from George R.R. Martin’s A Game of Thrones series.
  • The reaping is an event when a boy and a girl are chosen from each district to participate in the Hunger Games – from Suzanne Collins’ The Hunger Games series.
  • Buggers are insect-like aliens – from Orson Scott Card’s Ender’s Game series
  • A mudblood is a magical person born to non-magical parents – from J.K. Rowling’s Harry Potter series.
  • A half-blood is a person born from one parent who is a mythological god and one who is not – from Rick Riordan’s Percy Jackson series.
  • Quidditch is a professional sport in the wizarding world – from J.K. Rowling’s Harry Potter series.

How do you invent a new term?

For my new series, (after)life lessons, I tried to be thoughtful about new terms. You can’t rename everything or your reader will get lost.  However, it is fun to imagine your new term catching on and being used in casual conversation!

My series is based on the premise that spirits exist in our world and certain people have the ability to see them.  Simply put, some people are spirit-seers and called visumaries, while others who can not see spirits are ableptic.

Visumary and Ableptic Definitions

Why do you choose the terms?

Sometimes authors choose the word because of the phonetic appeal – it sounds similar to another word that conveys a certain meaning. Other authors perform deep research on Latin roots or Greek mythology.

I felt the word visumary sounded similar to visionary, like they have the ability to see things others can’t.

Ableptic has a harsher sound – “bleh.” It is less musical, similar to J.K. Rowling’s choice of squib for a person born into a magical family, but has no magical abilities. Also, in English, “ablepsia” means lack of sight or blindness.

Kindle Scout Campaign Update

The Light of Supremazia Kindle Scout campaign has been trending *HOT* for 41 hours and has 692 page views!

Vote Here: The Light of Supremazia Kindle Scout Page

Twitter-Sized Bites

How do you invent new terms for a #fiction #novel ? Author @alanasiegel has some thoughts (Click to tweet)

What are your favorite #fictional terms – #quidditch #halfblood #warg ? Writer @alanasiegel has a few (Click to tweet)