Marketing for self-published books in a saturated market is difficult. In my latest attempt, I have decided to use video content to engage readers. I’m hoping that by including them in the book writing process, I am reminding them that I write books!
I will also be more active searching for interesting social media personalities. Engaging potential readers requires effort. It includes creating content and conversing with others who post content.
My recent video asks readers to help name two characters in the book I am currently writing (book three in a young adult fantasy series). One character is a jovial man from the 1700s and the other is a plump angry man with a monocle. Here’s the video. Let me know if you have any suggestions!
There’s something about holding a physical book in your hands. People love it. The pages smell like paper and ink. It makes the writing more real. Therefore, I decided to hand out physical copies of my first book in the (after)life lessons series. Rather than a link or a post that you can swipe past, handing out the book started a real conversation and ignited interest.
I brought my books to my jazz dance class. We took a picture with the books. I posted it and tagged them on Facebook, hoping their friends might see it and vote for the book, too!
I would recommend this book marketing plan!
Nominate my book to be published by Kindle Scout: https://kindlescout.amazon.com/p/24VKXYPLERGLP
Here’s some pictures documenting the experiment:
As I request friends and followers to vote for my book on Kindle Scout, I’ve had lots of people ask me, what is Kindle Scout?
Here’s your answer.
Kindle Scout is reader-powered publishing for new, never-before-published books. It’s a place where readers help decide if a book gets published. I posted my book on this site before its available for purchase. Based on the short description, first four chapters, and cover, readers can vote for my book to be published by Kindle Press!
Here’s how to vote.
Once you are on the page: https://kindlescout.amazon.com/p/24VKXYPLERGLP
Select the nominate option. It will direct you to log into your Amazon account to complete the nomination. That’s it! You will have voted for my book!
While surfing the Kindle Scout Forums, I recently read a story about one lucky author’s successful Kindle Scout campaign. She insisted she was the epitome of an indie author, building her grassroots author platform from concept to completion. So how did she manage to gain enough votes to win Kindle Press publishing?
The answer was two words: PIG MARKETING.
I was at a loss for what this meant, but she explained how she leveraged her personal network. She was a member of a Facebook group for pig owners. One picture of Miss Piggy posing with her book was enough to touch the hearts of the group members. Lo and behold, 20,000 fellow pig owners voted for her first novel on Kindle Scout.
I don’t have a pet pig, but for my second Kindle Scout campaign, I will attempt to leverage my personal network. Any advice or suggestions?
Vote for The Curse of the Winklevoss Twins Here: https://kindlescout.amazon.com/p/24VKXYPLERGLP
My husband and I spent our Monday working on our side projects. As a modern day author, marketing and publicity is just as crucial as writing, so I make an effort to understand the current technology trends.
Amazon Web Services
Amazon Web Services is the latest rage, and I wanted to get myself acquainted with it. My husband explained Amazon Web Services is like buying a computer at a hosted location. It has less restrictions than locations hosted by others, and best of all, its free for a year!
My husband and I setup my account, following step by step instructions from a youtube video, and patted ourselves on the back when we were done. Then what?
I had hoped Amazon Web Services would allow me to use Google Analytics for my blog. Google Analytics supplies statistics on who clicks on your site. Eventually, I would like to use that information to tailor my blog and website to the interests of my readers.
My Fallout with Amazon Web Services
Unfortunately, I came to the conclusion that most sites on Amazon Web Services use WordPress because they are easy and free to build. This was disappointing since free WordPress sites don’t allow free use of Google Analytics.
Another reason to use Amazon Web Services is to manage the computing power your site needs. While I have dreams and hopes of having a highly read website, at this point, WordPress can handle my number of readers.
I learned a lot, but ultimately, I decided not to use Amazon Web Services. I’d be interested in the benefits others are finding for their blog / author website hosted on Amazon Web Services.
I wasn’t going to let my disappointment with Amazon Web Services ruin my day off. I turned to advertising, and where best to advertise but Facebook!
My goal was to determine what type of ads potential readers respond to the best. I created two ads. One with a cover of the book and one with a witty picture. Both are included below:
Facebook is picky about the amount of characters in the message and the amount of text in your picture. They also require you to create a facebook page for your service or product. Here’s the link to my book series facebook page: https://www.facebook.com/AfterlifeLessons
I setup a campaign for these ads with a budget of $100, and after a week I will go through the data and report back. In addition to which ad resonated best, I will also see the breakdown by demographics, age, and geography. Pretty neat!
What other facebook advertising tests are others running?
I may not have won Kindle Scout, but I learned a heck of a lot about blogging and marketing. This blog post is recapping my 30 day campaign: