Another year, another set of teachers. That’s what happens at Vita Post Mortem Academy, a school run by famous dead people. Having special abilities, like being able to see spirits, means extra responsibilities. Jules Winklevoss, the protagonist in my fifth book, The Curse of the Winklevoss Twins, learns that firsthand when she returns for another adventure at the prized academy.
Check out the line up of teachers she has for her sophomore year:
Science: Marie Curie
Math: Charles Ponzi
English: Dr. Seuss
Social Studies: Princess Diana
Psychology: Steve Jobs
I’m a math nerd. I love spreadsheets and use them in all aspects of my life. I have pie charts for seating arrangements and linked macros for house renovations. You name it, I have a spreadsheet. So I was wondering how I could incorporate math into book marketing. Check out this video to see my tongue in cheek attempt:
There’s something about holding a physical book in your hands. People love it. The pages smell like paper and ink. It makes the writing more real. Therefore, I decided to hand out physical copies of my first book in the (after)life lessons series. Rather than a link or a post that you can swipe past, handing out the book started a real conversation and ignited interest.
I brought my books to my jazz dance class. We took a picture with the books. I posted it and tagged them on Facebook, hoping their friends might see it and vote for the book, too!
As I request friends and followers to vote for my book on Kindle Scout, I’ve had lots of people ask me, what is Kindle Scout?
Here’s your answer.
Kindle Scout is reader-powered publishing for new, never-before-published books. It’s a place where readers help decide if a book gets published. I posted my book on this site before its available for purchase. Based on the short description, first four chapters, and cover, readers can vote for my book to be published by Kindle Press!
In an attempt to reach a broader audience, I am creating content unrelated to my Kindle Scout Campaign. Tonight, I created a cooking video sponsored by my book, The Curse of the Winklevoss Twins. I hope you enjoy it, share it, and vote for my book!
I created 2 different ads for the campaign. They both had the same parameters for who should see the ad: English speaking citizens, 18+, who have a credit card. This is because the book is only written in English, and it can only be purchased if you have an Amazon account, for which you need a credit card. The only difference between the ads was the picture displayed, as shown in my last post.
The results were interesting and surprising. Here are a few overview stats:
Click-through Rate (CTR): 1.01% – I read anything above 2% is great.
People reached: 26,796
Website Clicks: 336
Cost per website click: $0.30
The Facebook ad brought people to my Amazon site, but when I checked how many books I had actually sold during the ad campaign, it was only 2. Therefore, my cost per customer is $50. Pretty sad.
For the varying pictures, there wasn’t an obvious difference between the results.
Perhaps sending the ad to the Facebook page instead of the Amazon site would have different results.
What are other authors doing to market their books?