Results of the #Facebook Ad for My #Book on #Amazon

As I mentioned in my last post, I setup a $100 Facebook ad for my book available on Amazon, The Light of Supremazia, to run for a week. Facebook requires a Facebook page to be linked to the ad, so I set that up as well: https://www.facebook.com/AfterlifeLessons.

I created 2 different ads for the campaign. They both had the same parameters for who should see the ad: English speaking citizens, 18+, who have a credit card. This is because the book is only written in English, and it can only be purchased if you have an Amazon account, for which you need a credit card. The only difference between the ads was the picture displayed, as shown in my last post.

The results were interesting and surprising. Here are a few overview stats:

  • Click-through Rate (CTR): 1.01% – I read anything above 2% is great.
  • People reached: 26,796
  • Website Clicks: 336
  • Cost per website click: $0.30

The Facebook ad brought people to my Amazon site, but when I checked how many books I had actually sold during the ad campaign, it was only 2.  Therefore, my cost per customer is $50.  Pretty sad.

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For the varying pictures, there wasn’t an obvious difference between the results.

Perhaps sending the ad to the Facebook page instead of the Amazon site would have different results.

What are other authors doing to market their books?

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Amazon Web Services and Facebook Ads for Books

My husband and I spent our Monday working on our side projects.  As a modern day author, marketing and publicity is just as crucial as writing, so I make an effort to understand the current technology trends.

Amazon Web Services

Amazon Web Services is the latest rage, and I wanted to get myself acquainted with it.  My husband explained Amazon Web Services is like buying a computer at a hosted location. It has less restrictions than locations hosted by others, and best of all, its free for a year!

My husband and I setup my account, following step by step instructions from a youtube video, and patted ourselves on the back when we were done. Then what?

I had hoped Amazon Web Services would allow me to use Google Analytics for my blog. Google Analytics supplies statistics on who clicks on your site.  Eventually, I would like to use that information to tailor my blog and website to the interests of my readers.

My Fallout with Amazon Web Services

Unfortunately, I came to the conclusion that most sites on Amazon Web Services use WordPress because they are easy and free to build. This was disappointing since free WordPress sites don’t allow free use of Google Analytics.

Another reason to use Amazon Web Services is to manage the computing power your site needs. While I have dreams and hopes of having a highly read website, at this point, WordPress can handle my number of readers.

I learned a lot, but ultimately, I decided not to use Amazon Web Services. I’d be interested in the benefits others are finding for their blog / author website hosted on Amazon Web Services.

Facebook Advertising

I wasn’t going to let my disappointment with Amazon Web Services ruin my day off. I turned to advertising, and where best to advertise but Facebook!

My goal was to determine what type of ads potential readers respond to the best. I created two ads.  One with a cover of the book and one with a witty picture. Both are included below:

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Facebook is picky about the amount of characters in the message and the amount of text in your picture. They also require you to create a facebook page for your service or product.  Here’s the link to my book series facebook page: https://www.facebook.com/AfterlifeLessons

I setup a campaign for these ads with a budget of $100, and after a week I will go through the data and report back.  In addition to which ad resonated best, I will also see the breakdown by demographics, age, and geography.  Pretty neat!

What other facebook advertising tests are others running?

Recap of The Light of Supremazia Kindle Scout Campaign

I may not have won Kindle Scout, but I learned a heck of a lot about blogging and marketing.  This blog post is recapping my 30 day campaign:

Launch on #KindleScout and a #CoverReveal

Using Real People as #Fictional #Characters – #ArtisticLicense and #TBT

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The Proper #Setting for a #MagicalRealism #Book

Vita

Made Up Words, the #Language of a #Fiction #Novel

Visumary and Ableptic Definitions

Who would you want as your #art #teacher?

Art Teacher

#MondayBlog – Mapping Out Your Novel’s #Fantasy #World

Map of Vita Post Mortem Academy

#BookTrailer #BookMarketing and #KindleScout

My #cat Baby Thor is #marketing my #book

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What Influences Your #Setting Descriptions?

The Dreadfort

Write in Your Own Voice

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Technology in Literature

PhantomFollow

#BookMarketing for my #KindleScout Campaign

MarketingPlan

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3 Qualities of a Great #English #Teacher

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Ensuring the Proper Sequence of Events for Your #Book

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Managing Your Social Media Presence – #twitter #facebook #youtube #pinterest #wordpress #tumblr

Merciless Necropolis

A Cast of #Actors for Your #Book

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#BookMarketing and #TagsForLikes.com and #Einstein

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New York, the City I Love

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That Time I Elbowed Jimmy Fallon

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GhostFeed and Wikispirit

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Wikispirits

My Kindle Scout Experience

Introducing The Light of Supremazia on Amazon

CLICK HERE TO BUY THE LIGHT OF SUPREMAZIA!

Managing Your Social Media Presence – #twitter #facebook #youtube #pinterest #wordpress #tumblr

That’s a ton of hashtags!

As a millennial, it isn’t surprising that I LOVE social media.  I am the person walking down the street with her phone in her hand.  I guess I don’t need to “disconnect.”  It’s fun to catch up with friends, or read local news, or post my favorite cat meme.

However, as an author, the task of sharing on social media is daunting.  I don’t mind if my Aunt Sally doesn’t comment on my picture of dinner last night, but there is a negative outcome if people don’t like my author posts…they won’t read my books!  The trick is to ensure the information you share is interesting and useful for the reader.  Keep ’em coming back for more!

Today’s post is an example.  I prepared the picture below, which is a setting for my book called The Light of Supremazia, and I’m going to write this blog post on managing your social media and post it on all my sites.  The picture might be intriguing for a potential reader, but if not, at least they got some value out of my post on social media presence.

Merciless Necropolis

Here are all the sites today’s theme will be posted on:

Twitter: https://twitter.com/AlanaSiegel

Facebook: https://www.facebook.com/AfterlifeLessons

Youtube: https://www.youtube.com/channel/UCd7P2UhtpCMBLajIDOlYH6A

Pinterest: https://www.pinterest.com/alanasiegel/afterlife-lessons/

Tumblr: http://makeeverymisadventureanadventure.tumblr.com/

Vote for The Light of Supremazia on Kindle Scout!

How do u manage ur social media? #twitter #facebook #youtube #pinterest #wordpress #tumblr share with @alanasiegel (click to tweet)