Marketing for self-published books in a saturated market is difficult. In my latest attempt, I have decided to use video content to engage readers. I’m hoping that by including them in the book writing process, I am reminding them that I write books!
I will also be more active searching for interesting social media personalities. Engaging potential readers requires effort. It includes creating content and conversing with others who post content.
My recent video asks readers to help name two characters in the book I am currently writing (book three in a young adult fantasy series). One character is a jovial man from the 1700s and the other is a plump angry man with a monocle. Here’s the video. Let me know if you have any suggestions!
I thought it would be fun for readers to get a visual of the characters in my book series, (after)life lessons.
Jake T. Austin responded! Loved him with Jenna on Dancing with the Stars.
His character, Chase Hastings, is the classic good looking, sarcastic, high school boy in the popular crowd.
Check out the book series here: (after)life lessons book series on Amazon
You guessed it. We all wrote a book.
I wonder if it was difficult for them to get it publiahed. Probably not. Wish I was a famous actor!
Help me out and vote for my fifth book to be published by Kindle Press by nominating it on Kindle Scout: https://kindlescout.amazon.com/p/24VKXYPLERGLP
There’s something about holding a physical book in your hands. People love it. The pages smell like paper and ink. It makes the writing more real. Therefore, I decided to hand out physical copies of my first book in the (after)life lessons series. Rather than a link or a post that you can swipe past, handing out the book started a real conversation and ignited interest.
I brought my books to my jazz dance class. We took a picture with the books. I posted it and tagged them on Facebook, hoping their friends might see it and vote for the book, too!
I would recommend this book marketing plan!
Nominate my book to be published by Kindle Scout: https://kindlescout.amazon.com/p/24VKXYPLERGLP
Here’s some pictures documenting the experiment:
As I mentioned in my last post, I setup a $100 Facebook ad for my book available on Amazon, The Light of Supremazia, to run for a week. Facebook requires a Facebook page to be linked to the ad, so I set that up as well: https://www.facebook.com/AfterlifeLessons.
I created 2 different ads for the campaign. They both had the same parameters for who should see the ad: English speaking citizens, 18+, who have a credit card. This is because the book is only written in English, and it can only be purchased if you have an Amazon account, for which you need a credit card. The only difference between the ads was the picture displayed, as shown in my last post.
The results were interesting and surprising. Here are a few overview stats:
- Click-through Rate (CTR): 1.01% – I read anything above 2% is great.
- People reached: 26,796
- Website Clicks: 336
- Cost per website click: $0.30
The Facebook ad brought people to my Amazon site, but when I checked how many books I had actually sold during the ad campaign, it was only 2. Therefore, my cost per customer is $50. Pretty sad.
For the varying pictures, there wasn’t an obvious difference between the results.
Perhaps sending the ad to the Facebook page instead of the Amazon site would have different results.
What are other authors doing to market their books?
My husband and I spent our Monday working on our side projects. As a modern day author, marketing and publicity is just as crucial as writing, so I make an effort to understand the current technology trends.
Amazon Web Services
Amazon Web Services is the latest rage, and I wanted to get myself acquainted with it. My husband explained Amazon Web Services is like buying a computer at a hosted location. It has less restrictions than locations hosted by others, and best of all, its free for a year!
My husband and I setup my account, following step by step instructions from a youtube video, and patted ourselves on the back when we were done. Then what?
I had hoped Amazon Web Services would allow me to use Google Analytics for my blog. Google Analytics supplies statistics on who clicks on your site. Eventually, I would like to use that information to tailor my blog and website to the interests of my readers.
My Fallout with Amazon Web Services
Unfortunately, I came to the conclusion that most sites on Amazon Web Services use WordPress because they are easy and free to build. This was disappointing since free WordPress sites don’t allow free use of Google Analytics.
Another reason to use Amazon Web Services is to manage the computing power your site needs. While I have dreams and hopes of having a highly read website, at this point, WordPress can handle my number of readers.
I learned a lot, but ultimately, I decided not to use Amazon Web Services. I’d be interested in the benefits others are finding for their blog / author website hosted on Amazon Web Services.
I wasn’t going to let my disappointment with Amazon Web Services ruin my day off. I turned to advertising, and where best to advertise but Facebook!
My goal was to determine what type of ads potential readers respond to the best. I created two ads. One with a cover of the book and one with a witty picture. Both are included below:
Facebook is picky about the amount of characters in the message and the amount of text in your picture. They also require you to create a facebook page for your service or product. Here’s the link to my book series facebook page: https://www.facebook.com/AfterlifeLessons
I setup a campaign for these ads with a budget of $100, and after a week I will go through the data and report back. In addition to which ad resonated best, I will also see the breakdown by demographics, age, and geography. Pretty neat!
What other facebook advertising tests are others running?