There’s something about holding a physical book in your hands. People love it. The pages smell like paper and ink. It makes the writing more real. Therefore, I decided to hand out physical copies of my first book in the (after)life lessons series. Rather than a link or a post that you can swipe past, handing out the book started a real conversation and ignited interest.
I brought my books to my jazz dance class. We took a picture with the books. I posted it and tagged them on Facebook, hoping their friends might see it and vote for the book, too!
As I request friends and followers to vote for my book on Kindle Scout, I’ve had lots of people ask me, what is Kindle Scout?
Here’s your answer.
Kindle Scout is reader-powered publishing for new, never-before-published books. It’s a place where readers help decide if a book gets published. I posted my book on this site before its available for purchase. Based on the short description, first four chapters, and cover, readers can vote for my book to be published by Kindle Press!
In an attempt to reach a broader audience, I am creating content unrelated to my Kindle Scout Campaign. Tonight, I created a cooking video sponsored by my book, The Curse of the Winklevoss Twins. I hope you enjoy it, share it, and vote for my book!
While surfing the Kindle Scout Forums, I recently read a story about one lucky author’s successful Kindle Scout campaign. She insisted she was the epitome of an indie author, building her grassroots author platform from concept to completion. So how did she manage to gain enough votes to win Kindle Press publishing?
The answer was two words: PIG MARKETING.
I was at a loss for what this meant, but she explained how she leveraged her personal network. She was a member of a Facebook group for pig owners. One picture of Miss Piggy posing with her book was enough to touch the hearts of the group members. Lo and behold, 20,000 fellow pig owners voted for her first novel on Kindle Scout.
I don’t have a pet pig, but for my second Kindle Scout campaign, I will attempt to leverage my personal network. Any advice or suggestions?
I created 2 different ads for the campaign. They both had the same parameters for who should see the ad: English speaking citizens, 18+, who have a credit card. This is because the book is only written in English, and it can only be purchased if you have an Amazon account, for which you need a credit card. The only difference between the ads was the picture displayed, as shown in my last post.
The results were interesting and surprising. Here are a few overview stats:
Click-through Rate (CTR): 1.01% – I read anything above 2% is great.
People reached: 26,796
Website Clicks: 336
Cost per website click: $0.30
The Facebook ad brought people to my Amazon site, but when I checked how many books I had actually sold during the ad campaign, it was only 2. Therefore, my cost per customer is $50. Pretty sad.
For the varying pictures, there wasn’t an obvious difference between the results.
Perhaps sending the ad to the Facebook page instead of the Amazon site would have different results.
What are other authors doing to market their books?