Amazon Web Services and Facebook Ads for Books

My husband and I spent our Monday working on our side projects.  As a modern day author, marketing and publicity is just as crucial as writing, so I make an effort to understand the current technology trends.

Amazon Web Services

Amazon Web Services is the latest rage, and I wanted to get myself acquainted with it.  My husband explained Amazon Web Services is like buying a computer at a hosted location. It has less restrictions than locations hosted by others, and best of all, its free for a year!

My husband and I setup my account, following step by step instructions from a youtube video, and patted ourselves on the back when we were done. Then what?

I had hoped Amazon Web Services would allow me to use Google Analytics for my blog. Google Analytics supplies statistics on who clicks on your site.  Eventually, I would like to use that information to tailor my blog and website to the interests of my readers.

My Fallout with Amazon Web Services

Unfortunately, I came to the conclusion that most sites on Amazon Web Services use WordPress because they are easy and free to build. This was disappointing since free WordPress sites don’t allow free use of Google Analytics.

Another reason to use Amazon Web Services is to manage the computing power your site needs. While I have dreams and hopes of having a highly read website, at this point, WordPress can handle my number of readers.

I learned a lot, but ultimately, I decided not to use Amazon Web Services. I’d be interested in the benefits others are finding for their blog / author website hosted on Amazon Web Services.

Facebook Advertising

I wasn’t going to let my disappointment with Amazon Web Services ruin my day off. I turned to advertising, and where best to advertise but Facebook!

My goal was to determine what type of ads potential readers respond to the best. I created two ads.  One with a cover of the book and one with a witty picture. Both are included below:

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Facebook is picky about the amount of characters in the message and the amount of text in your picture. They also require you to create a facebook page for your service or product.  Here’s the link to my book series facebook page: https://www.facebook.com/AfterlifeLessons

I setup a campaign for these ads with a budget of $100, and after a week I will go through the data and report back.  In addition to which ad resonated best, I will also see the breakdown by demographics, age, and geography.  Pretty neat!

What other facebook advertising tests are others running?

Advertisements

Recap of The Light of Supremazia Kindle Scout Campaign

I may not have won Kindle Scout, but I learned a heck of a lot about blogging and marketing.  This blog post is recapping my 30 day campaign:

Launch on #KindleScout and a #CoverReveal

Using Real People as #Fictional #Characters – #ArtisticLicense and #TBT

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The Proper #Setting for a #MagicalRealism #Book

Vita

Made Up Words, the #Language of a #Fiction #Novel

Visumary and Ableptic Definitions

Who would you want as your #art #teacher?

Art Teacher

#MondayBlog – Mapping Out Your Novel’s #Fantasy #World

Map of Vita Post Mortem Academy

#BookTrailer #BookMarketing and #KindleScout

My #cat Baby Thor is #marketing my #book

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What Influences Your #Setting Descriptions?

The Dreadfort

Write in Your Own Voice

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Technology in Literature

PhantomFollow

#BookMarketing for my #KindleScout Campaign

MarketingPlan

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3 Qualities of a Great #English #Teacher

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Ensuring the Proper Sequence of Events for Your #Book

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Managing Your Social Media Presence – #twitter #facebook #youtube #pinterest #wordpress #tumblr

Merciless Necropolis

A Cast of #Actors for Your #Book

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#BookMarketing and #TagsForLikes.com and #Einstein

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New York, the City I Love

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That Time I Elbowed Jimmy Fallon

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GhostFeed and Wikispirit

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Wikispirits

My Kindle Scout Experience

Introducing The Light of Supremazia on Amazon

CLICK HERE TO BUY THE LIGHT OF SUPREMAZIA!