What is Kindle Scout? And How do I Vote?

As I request friends and followers to vote for my book on Kindle Scout, I’ve had lots of people ask me, what is Kindle Scout?

Here’s your answer.

Kindle Scout is reader-powered publishing for new, never-before-published books. It’s a place where readers help decide if a book gets published. I posted my book on this site before its available for purchase. Based on the short description, first four chapters, and cover, readers can vote for my book to be published by Kindle Press!

Here’s how to vote.

Once you are on the page: https://kindlescout.amazon.com/p/24VKXYPLERGLP

Select the nominate option.  It will direct you to log into your Amazon account to complete the nomination.  That’s it!  You will have voted for my book!

afterLIFE2_curseof

Advertisements

To My Mom on Her Birthday

Over the years, friends have asked about the secret ingredient in my mom’s famous chocolate chip cookies.  Many have tried to recreate her delicious treats, but few have mastered the art.

This past weekend, my mother and I baked her cookies together, and I discovered her secret ingredient….love.  My mother pours her selfless heart into each cookie, just like she does with everything and everyone in her life.

My mother is caring, thoughtful, giving, wonderful, fun, joyous, loving, and entertaining.  I love her so much.  Happy birthday!!

Check out our video from our baking adventure:

Vote on Kindle Scout: https://kindlescout.amazon.com/p/24VKXYPLERGLP

Happy Halloween!

IMG_8283

The Making of Sweet and Sour Meatballs

In an attempt to reach a broader audience, I am creating content unrelated to my Kindle Scout Campaign.  Tonight, I created a cooking video sponsored by my book, The Curse of the Winklevoss Twins.  I hope you enjoy it, share it, and vote for my book!

Kinde Scout Campaign: https://kindlescout.amazon.com/p/24VKXYPLERGLP

My Second Kindle Scout Campaign: Pig Marketing

While surfing the Kindle Scout Forums, I recently read a story about one lucky author’s successful Kindle Scout campaign. She insisted she was the epitome of an indie author, building her grassroots author platform from concept to completion. So how did she manage to gain enough votes to win Kindle Press publishing?

The answer was two words: PIG MARKETING.

I was at a loss for what this meant, but she explained how she leveraged her personal network. She was a member of a Facebook group for pig owners. One picture of Miss Piggy posing with her book was enough to touch the hearts of the group members. Lo and behold, 20,000 fellow pig owners voted for her first novel on Kindle Scout.

o-ESTHER-THE-WONDER-PIG-facebook

I don’t have a pet pig, but for my second Kindle Scout campaign, I will attempt to leverage my personal network. Any advice or suggestions?

Vote for The Curse of the Winklevoss Twins Here: https://kindlescout.amazon.com/p/24VKXYPLERGLP

Results of the #Facebook Ad for My #Book on #Amazon

As I mentioned in my last post, I setup a $100 Facebook ad for my book available on Amazon, The Light of Supremazia, to run for a week. Facebook requires a Facebook page to be linked to the ad, so I set that up as well: https://www.facebook.com/AfterlifeLessons.

I created 2 different ads for the campaign. They both had the same parameters for who should see the ad: English speaking citizens, 18+, who have a credit card. This is because the book is only written in English, and it can only be purchased if you have an Amazon account, for which you need a credit card. The only difference between the ads was the picture displayed, as shown in my last post.

The results were interesting and surprising. Here are a few overview stats:

  • Click-through Rate (CTR): 1.01% – I read anything above 2% is great.
  • People reached: 26,796
  • Website Clicks: 336
  • Cost per website click: $0.30

The Facebook ad brought people to my Amazon site, but when I checked how many books I had actually sold during the ad campaign, it was only 2.  Therefore, my cost per customer is $50.  Pretty sad.

facebookad1

facebookad2

facebookad3

 

For the varying pictures, there wasn’t an obvious difference between the results.

Perhaps sending the ad to the Facebook page instead of the Amazon site would have different results.

What are other authors doing to market their books?

Amazon Web Services and Facebook Ads for Books

My husband and I spent our Monday working on our side projects.  As a modern day author, marketing and publicity is just as crucial as writing, so I make an effort to understand the current technology trends.

Amazon Web Services

Amazon Web Services is the latest rage, and I wanted to get myself acquainted with it.  My husband explained Amazon Web Services is like buying a computer at a hosted location. It has less restrictions than locations hosted by others, and best of all, its free for a year!

My husband and I setup my account, following step by step instructions from a youtube video, and patted ourselves on the back when we were done. Then what?

I had hoped Amazon Web Services would allow me to use Google Analytics for my blog. Google Analytics supplies statistics on who clicks on your site.  Eventually, I would like to use that information to tailor my blog and website to the interests of my readers.

My Fallout with Amazon Web Services

Unfortunately, I came to the conclusion that most sites on Amazon Web Services use WordPress because they are easy and free to build. This was disappointing since free WordPress sites don’t allow free use of Google Analytics.

Another reason to use Amazon Web Services is to manage the computing power your site needs. While I have dreams and hopes of having a highly read website, at this point, WordPress can handle my number of readers.

I learned a lot, but ultimately, I decided not to use Amazon Web Services. I’d be interested in the benefits others are finding for their blog / author website hosted on Amazon Web Services.

Facebook Advertising

I wasn’t going to let my disappointment with Amazon Web Services ruin my day off. I turned to advertising, and where best to advertise but Facebook!

My goal was to determine what type of ads potential readers respond to the best. I created two ads.  One with a cover of the book and one with a witty picture. Both are included below:

lightRespect

Facebook is picky about the amount of characters in the message and the amount of text in your picture. They also require you to create a facebook page for your service or product.  Here’s the link to my book series facebook page: https://www.facebook.com/AfterlifeLessons

I setup a campaign for these ads with a budget of $100, and after a week I will go through the data and report back.  In addition to which ad resonated best, I will also see the breakdown by demographics, age, and geography.  Pretty neat!

What other facebook advertising tests are others running?

Recap of The Light of Supremazia Kindle Scout Campaign

I may not have won Kindle Scout, but I learned a heck of a lot about blogging and marketing.  This blog post is recapping my 30 day campaign:

Launch on #KindleScout and a #CoverReveal

Using Real People as #Fictional #Characters – #ArtisticLicense and #TBT

jfk-make-a-difference_i-G-27-2755-DZ9TD00Z

The Proper #Setting for a #MagicalRealism #Book

Vita

Made Up Words, the #Language of a #Fiction #Novel

Visumary and Ableptic Definitions

Who would you want as your #art #teacher?

Art Teacher

#MondayBlog – Mapping Out Your Novel’s #Fantasy #World

Map of Vita Post Mortem Academy

#BookTrailer #BookMarketing and #KindleScout

My #cat Baby Thor is #marketing my #book

IMG_0320

What Influences Your #Setting Descriptions?

The Dreadfort

Write in Your Own Voice

fe21b12c079e2d9b0d6960d89eb30c69

Technology in Literature

PhantomFollow

#BookMarketing for my #KindleScout Campaign

MarketingPlan

Photo

3 Qualities of a Great #English #Teacher

English teacher

Ensuring the Proper Sequence of Events for Your #Book

Vita Calendar2

Managing Your Social Media Presence – #twitter #facebook #youtube #pinterest #wordpress #tumblr

Merciless Necropolis

A Cast of #Actors for Your #Book

Kiernan_0003

#BookMarketing and #TagsForLikes.com and #Einstein

IMG_0556.PNG

New York, the City I Love

photo-new-york-public-library

That Time I Elbowed Jimmy Fallon

0626-jimmy-fallon-tmz-4

GhostFeed and Wikispirit

GhostFeed

Wikispirits

My Kindle Scout Experience

Introducing The Light of Supremazia on Amazon

CLICK HERE TO BUY THE LIGHT OF SUPREMAZIA!